What is SEO and How SEO Works
SEO stands for Search Engine Optimization which is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. Ranking for these keyphrases helps get traffic to your website from “free”, “organic”, or “natural” search results on search engines instead of using paid ads. Oragnic traffic means that a user did not end up on your site by clicking on a paid ad.
Why us?
ADVAN has become one of the top SEO companies due to our high-valued, affordable SEO services and consistent communication. We design our SEO strategies to make our clients a serious competitor for the top search results in their organization's niche.
We're dedicated to growing our clients' business through successful SEO strategies. Providing meaningful, measureable results.
With over 20 years of experience, ADVAN has become a leading SEO company and expert in creating the content Google wants.
Our team of experts fill your site with quality content and links to make Internet users and search engines happy.
4 Steps of What is SEO
and How SEO Works
Preparing the Soil
Like a garden, a website must have a "healthy architecture" that will allow for search engines to crawl and index its content. A healthy website architecture includes URL naming structure, navigation structure, proper use of meta data, and efficient coding that is easy for search engines to crawl.
With a healthy architecture, you can now get your hands dirty and "plant" or optimize the content on your website. Each page must be SEO optimized with a singular keyword focus so that crawlers can interpret the specific theme or topic of each page.
A well-nourished garden is a happy garden. The constant application of relevant and engaging content to a website is the fertilization of your SEO.
To keep a garden looking good, it requires an on going level of care. Likewise, SEO requires constant attention. Search engines look for new, relevant up to date content. The hardwork is over, but you're never really done. With constant care, you can watch your "plants" grow.

Factors that affect SEO Rankings

  • Content Marketing
  • On Page SEO
  • Off Page SEO